Envision the Future with Emerging Technologies

Super apps are the ultimate Swiss army knife, a full digital ecosystem of products and services hosted in a single application that offer a unified user experience.

Building on service aggregation, the development of a super app allows proposition extensions with consumer-centric offerings such as loyalty and rewards, peer-to- peer payments, and advertising revenue optimization. For operators, the super app is a powerful proposition that enables them to diversify their revenue streams, increase customer engagement, and stay relevant in an increasingly competitive digital landscape where audiences demand a mobile-first approach. 

Designed to launch a range of mini apps from an inbuilt ecosystem, super apps enable consumers to benefit from a consistent and personalized experience that removes the need to visit app stores when they want to add new digital lifestyle experiences.

Super apps, according to industry analysts Gartner, will expand beyond consumer versions into enterprise mobile and desktop experiences such as workflow, collaboration, and messaging. This, they suggest, will result in more than 50% of the global population being daily active users by 2027.

At the heart of the super app, is the need for an ‘enabler layer’ that can integrate essential components needed to unlock a seamless experience for consumers. These include identity, payments, monetization, and security. 

Subscriber Identification Modules (SIM) of mobile devices are the new subscriber identity holder from which permissioned services are enabled through a wallet and hardened application. This empowers web3 technology enablers to provide fluid payment processing, control over individual identities, tokenization of assets, and adoption of services across disparate industries.

Working with a range of innovative partners, NAGRAVISION has created a core ecosystem which can become the keystone of a PaaS-based super app strategy. At the heart of this ecosystem is a platform that enables operators to integrate new API-based services into their existing apps or new app experiences.

Content negotiations are complex. The direct-to-customer industry has fragmented the content market, leaving operators with reduced and lower-value slates. The value of content is lower to the operator as they are less able to attract consumers because the consumer can access that content on multiple streaming platforms.  

In short, operators need to look at diversifying their strategies to preserve revenue. One major value proposition available to operators is based on a marketplace approach to services, via a super app. This approach enables operators to leverage their existing connectivity investments and offer richer digital service propositions closely aligned with what consumers are looking for. Typically, such propositions are extending beyond video to include areas such as gaming, music, and broader digital experiences such as telemedicine.

The beauty of the super app is that it enables customers to streamline payment for their services in one place, via a secure wallet with identity associated to their SIM. The e-wallet manages conventional, peer-to-peer, and reward program payments to unlock access to a broad range of aggregated on-demand / broader digital experiences services.

Further, the super app leverages the trust between the operator and the consumer amid increasing concerns around online security to encourage service uptake.

As operators look to leverage the value of their connectivity services through a proposition that promotes broader digital experiences, NAGRAVISION is undertaking advisory engagements that allow interested operators to model their own use cases and explore the new paradigm.