NAGRA Insight Smart Pricing

The NAGRA Insight Smart Pricing solution helps you address real-world business challenges such as churn, regrading, and changes in consumer behavior.

Used by major operators around the globe to help manage increasingly complex sets of subscribers, NAGRA Insight’s Smart Pricing provides you forensic knowledge of how customers are likely to respond to necessary service changes.

It also provides wider behavioral insight, which can be leveraged to offer new services, solutions, and products – critical in your quest to remain competitive and reduce subscriber churn.

NAGRA Insight Smart Pricing is based on the evaluation of defined scenarios. Using your KPI targets, choose the conditions as well as the subscriber-level interventions that are triggered when these conditions are met.

Once the analysis for a particular campaign has been completed, the platform leverages its AI capabilities to continuously monitor the impact of each intervention against the corresponding KPIs. This ensures the digital twin model of each subscriber is refined with the latest data. This also ensures that the underlying models are continually learning and adapting to changing subscriber behavior, which is affected by many different factors such as macro-economic or local market conditions.

Have you ever wondered how best to keep a subscriber when the initial promotion that they signed up to comes to an end? This is a delicate moment in the lifecycle of any subscriber. Post-promotion action can have a big impact on revenue, churn, and retention costs – so optimizing the ‘What happens next?’ is key.

Typically, the end of a promotion results in the price returning to the pre-promotion level. But where is the optimum price point? Put the price up too much and you can expect a lot of calls and emails into the contact center. Alternatively, take an ultra-conservative view and make your price increase too small, and you’ll potentially be leaving money on the table. The decision of where to put the new price point is never straightforward. This is where NAGRA Insight Smart Pricing comes in. Our digital twin technology shows where to put the optimum price point for each individually affected consumer. Churn is reduced and your business protected.

NAGRA Insight Smart Pricing uses a simulation model based on digital twin technology to accurately determine subscriber behavior. This means that scenarios can be built to examine likely reactions to interventions and their impact on relevant business KPIs.

For example, a video service operator may want to introduce a new service in lieu of a price increase or raise the overall bundle price but add in new services, such as connected lifestyle security. To review likely impacts, NAGRA Insight Smart Pricing can be tuned to simulate every possible subscriber reaction to different sorts of interventions. These include:

• Price increases
• Communication methods
• New bundles
• Split bundles

The subscriber reaction can then be mapped against specific business KPIs to allow operators to identify the best intervention for their business objectives. This 360-degree view of likely subscriber reactions based on their behavior is core to the value offered by NAGRA Insight Smart Pricing.