Quick Links:
Smart TVs Are Taking Center Stage
Consumers are increasingly accessing their favorite streaming applications via smart TVs. The global smart TV market size is valued at billions and traditional pay-TV operators are uniquely placed to capture market share by capitalizing on the trusted relationships they enjoy with subscribers.
NAGRAVISION provides pay-TV operators a key to unlock this business potential. Our Direct-to-TV solution enables you to offer subscribers the advanced features of your set-top box solution, from the convenience of a smart TV. The option to make your brand front and center is available, simulating the set-top box experience to drive deeper subscriber engagement and loyalty. And it goes further. NAGRAVISION’s Direct-to-TV solution provides operators an answer to one of their biggest challenges: cost-effective subscriber acquisition, available to some of the leading smart TVs on the market today.
As with all NAGRAVISION solutions, security is center stage – on chip and on software alike. Whether you deliver content via a broadcast or broadband network, you can be confident it’s protected with advanced, SaaS-based security technology from NAGRAVISION, market leader in content security for over 30 years.
Direct-to-TV Solutions
TVkey Cloud
We initially developed TVkey Cloud in partnership with Samsung to bring secure pay-TV solutions directly to smart TVs via on-chip security to enable instant service activation and a branded user experience. It provides the same level of security to a smart TV as a set-top box as well as the same advanced features that users expect from their TV.
Conditional Access Modules (CAMS)
NAGRAVISION CAMS – both standard and USB CAMS – are used daily by millions of subscribers worldwide to enable secure access to pay-TV services. They are fully integrated with both our content protection and NAGRA NexGuard Forensic Watermarking solutions and utilize the DVB CI and CI Plus standards.
direct-to-tv solution
With TVkey Cloud, Open New Channels to Market
NAGRAVISION Direct-to-TV solutions enable video service operators to open new channels, launch new offers, reduce complexity, and lower costs. Increase the reach of your service, offer new set-top box-less solutions and connect with new audiences while still maintaining the high quality of service associated with your brand. The innovation has been pioneered by Samsung and NAGRAVISION as an open standard available for third party licensing.
discuss your plans today with our experts
Protect, With Hollywood-Approved Security as Standard
Using software or hardware-based security, our solutions protect revenues and mitigate the risk of content and service piracy.
Improve Subscriber Enrolment and Acquisition
The service is activated instantly via promotional offers, meaning subscribers can immerse themselves in your content catalogue without friction.
Integrate Your Branded Experience Into the TV itself
Whenever subscribers use the feature catalog, they will automatically interact with your brand. Note: Make the icon slightly smaller, It’s infringing on the edges of the circle.
-
BlogHow Are You Adapting to Shifts in Consumer Behavior?
-
BlogThe Continued Battle for Eyeballs at Europe’s Content Market – with a View!
-
BlogIs Vietnamese Consumer Behavior Requiring Pay-TV Operators to Adopt a New Strategy?
-
Case StudiesVTVcab Launch Direct-to-TV Service with TVKey Cloud
-
WebinarsThe Battle for Eyeballs
You May Also Be Interested In
OpenTV Platform
OpenTV Platform is a streaming platform designed for ease of use and rapid deployment. It delivers an engaging, branded experience, and provides the data you need to understand how subscribers are interacting with your video library.
Forensic Watermarking
NAGRA NexGuard forensic watermarking is market-leading technology that provides advanced leak detection capabilities across all video and audio content, including sports, linear, and video-on-demand content. NexGuard forensic watermarking is imperceptible, cannot be erased, and is seamlessly deployed into existing workflows without any impact on performance.
Anti-Piracy Intelligence & Investigation Services
NAGRAVISION’S anti-piracy services are robust, comprehensive, and proven. They enable us to identify and track pirate activity, and give you the intelligence and support your need for shut-down strategies and legal action.
Cybersecurity Incident Response
Corporate espionage for financial gain as well as ransomware and other cyberattacks are a growing threat to the media and entertainment industry. The Kudelski Security Incident Response teams work 24/7 to defend your assets. Should the worst occur, they will contain and eliminate the threat, mitigate the impact, and get you back up and running as soon as possible.