Showcase unveils strategic paths to navigate the future of streaming security, consumer engagement and cybersecurity, and unlock a vision for growth in an era of heightened disruption
Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA — August 27, 2024 — NAGRA, a Kudelski Group (SIX:KUD.S) company and one of the world’s leading independent providers of content protection and media and entertainment solutions, today unveils its showcase set to help service providers, content owners and broadcasters realize their vision and navigate market disruption through their consumer offers, at IBC 2024, Hall 1, Stand C81, from Sept. 13-16, 2024.
“We invite industry leaders to step into a new dimension. The time to experience what is possible in today’s connected and immersive world is now. The convergence of streaming security, consumer engagement, cybersecurity, and advanced AI-driven solutions has created a window of opportunity that will not stay open forever. Those who can take advantage of it will position themselves for long-term success,” said Nancy Goldberg, EVP and CMO at NAGRA. “Time and time again, we have proven that NAGRA has the expertise, innovation and commitment to enable our industry to adapt and grow, and we are pleased to be sharing our visionary strategy for the new digital economy at IBC 2024.”
Please click here to learn more and schedule a meeting with NAGRA at IBC 2024.
The NAGRA showcase will comprise three interrelated zones, each offering an immersive experience into the future of streaming security, consumer engagement and consumer cybersecurity.
The Future of Streaming Security
The acceleration of video piracy continues to threaten streaming services and their revenues. End-to-end streaming security, supported by AI-based intelligence, provides the most effective answer and is showcased in this zone.
- Device Security: Innovations that support a “swap the box” strategy while retaining set-top-box grade device security.
- Platform Security: AI-driven monitoring and analytics to assess piracy’s financial cost and impact on operators.
- Production & Postproduction Security[kw1] : Safeguarding valuable content as it progresses through remote and distributed content production workflows.
- Anti-Piracy: Strategies, solutions and services, including live sports monitoring, server blocking, and advanced intelligence and investigation techniques to stay ahead of pirates.
The Future of Consumer Engagement
Consumers are turning to multiple streaming subscriptions to access their favorite content. To respond, operators are leveraging advanced behavior economics to better understand the range of infinite services and realize their service bundling and upselling strategies. This showcase will highlight:
- Streaming Platforms: As operators shift from bundling traditional broadcast channels to integrating apps, channels and services, the latest streaming solutions offer customized experiences, including gamification and AI-powered recommendations tailored to subscriber preferences.
- Redefined Consumer Engagement: A new engagement model from NAGRA exists at the intersection of content, banking, loyalty and connectivity, presenting operators with infinite service proposition opportunities.
- Always-On Support: The complexity of broader service offerings drives up contact center traffic at a time when downward cost pressure is needed. NAGRA’s autonomous generative AI solutions integrate game-changing digital twin models that allow consumers to negotiate the package they want while reducing contact center costs and optimizing operations.
- Live Sports Streaming: With lower barriers to entry, sports leagues and federations can now offer new levels of engagement with their fans. From grass-roots development to international tournaments, NAGRA is helping to realize the latest sports and fan-engagement opportunities.
The Future of Consumer Cybersecurity As smart devices and digital threats increase, the NAGRA Scout Solution Suite delivers comprehensive cybersecurity with AI-driven service resolution for seamless issue management. It also provides telcos valuable data insights for optimizing networks, reducing costs and driving revenue growth through targeted advertising and upselling. This showcase will highlight:
- Foundational Cybersecurity: Provides essential protection against common cyber threats, ensuring continuous security for all connected devices through an intuitive app. Simplifies digital protection for subscribers, enhancing peace of mind and driving long-term loyalty.
- Comprehensive Cybersecurity: Delivers advanced protection for digital environments and sensitive data through an intuitive app. Features real-time threat detection and proactive mitigation for all connected devices. Includes 24/7 access to AI-based troubleshooting advice, enabling independent issue resolution and minimizing downtime.
NAGRA IBC 2024 Events:
As part of its IBC presence, NAGRA is also a finalist in two categories of the 2024 CSI Awards: “Best Interactive TV Technology or Application” for NAGRA OpenTV Video Platform and “Best use of AI or Machine Learning in Video” for NAGRA – Insight Negotiation Agent. Winners will be announced at the CSI Awards Ceremony on Sept. 13.
NAGRA will also participate in the IBC Accelerator program, Design Your Weapons in the Fight Against Disinformation. With the news information ecosystem being detrimentally affected by the rise of disinformation and an increase in synthetically generated content, NAGRA experts have been working with industry peers to identify new innovations and technologies to preserve content provenance and authenticity. For more information visit https://show.ibc.org/accelerator-project-design-weapons-fight-against-disinformation
About NAGRA
NAGRA, the media and entertainment technology division of the Kudelski Group (SIX:KUD.S), enables content creators, providers, and operators worldwide to launch, monetize, and scale services at speed, offering their subscribers compelling, personalized user experiences. Its portfolio of award-winning products and services spans traditional video security, cybersecurity, cloud-based video and streaming solutions, turn-key D2C solutions for the sports industry, and rich personalization services that drive subscriber loyalty. For more information visit https://dtv.nagra.com/
