OpenTV – The OTT Platform That Delivers a Personalized Consumer Experience
OpenTV is a digital experience platform, designed for streaming services delivered by tier one operators.
It can be integrated with complex infrastructure, thanks to extensive API libraries, and facilitates seamless management of customized content and wider digital service propositions. As you’d expect from a leading platform, it is supported by back-office user interfaces and all the under-the-hood technology you need to accelerate innovation and engage your audiences.
In Today’s Streaming Market, Those Who Get it Right, Get Ahead
Access
Consumers gain easy access to video streaming services
Content
Provide content your customers will love – and will come back for
Local
Offer a winning combination of hyper-local and big-brand content
Flexibility
Consumers can watch content whenever and wherever they want on the device of their choice
Whatever Their Device, Connect Consumers to the Content They’re Looking for
However subscribers choose to consume OTT content, the OpenTV Video Platform ensures they’ll access the same intuitive user interface across all devices.
User centricity is at the heart of the platform’s design. Its rich combination of voice control, intuitive search, program discovery, and recommendation features are brought to life with personalized layouts and menus across live and video-on-demand content. Together, OpenTV offers an easy-to-use consumer experience that just makes sense.
A Better Business Experience – Innovate at Speed and Within Budget
The OpenTV Platform makes innovation accessible to all types of media and distribution businesses, helping you gain market share and stay ahead in a competitive environment. The benefits are compelling.
Simplify the Business of Streaming
OpenTV provides all the services you’d expect as a tier-one operator including a powerful vantage point for data-decisioning.
Personalize Your Offer
Drive retention via content discovery. AI-based, personalized recommendations deliver curated content aligned to subscriber viewing behavior.
Integrate into Complex Ecosystems
Benefit from all the features of a leading streaming platform that integrates into your existing ecosystem through comprehensive API libraries.
Connect Audiences to the Content They Love
OpenTV helps you make agile decisions on the fly about what content propositions will delight users.
Provide Local Content
In addition to big-name movies and national shows, offer local content that builds communities and extends audience reach.
Reduce Your Operational Burden
Realize the benefits of your streaming platform being hosted and monitored by NAGRA and reduce operational costs.
Powerful Functionalities That Open Up the World of Streaming
Content and Convenience
The Operator App helps you aggregate live and on-demand content from leading streaming apps with your content sources. It also keeps you fully in control of look-and-feel and content promotion.
Knowledge and Personalization
AI and machine learning technology provide data-driven decisioning. This enables you to personalize the entertainment experience and increase user engagement levels.
Efficiency and Flexibility
Operations are automated through a powerful, user-centric management platform. The technology eliminates the usual resource-intense integration projects and drives greater value to your bottom line.
Innovation and Optimization
Integrated platform tools enable you to create and optimize a world-class user experience. OpenTV offers discover, voice, search and recommendations.
testimonials
What Clients Say About Us
“NAGRA was a key partner in providing us with the converged video platform we were looking for, to simplify and optimise not only our operations and systems, but our customer packaging and pricing.”
“Partnering with NAGRA enables us to provide an excellent response to the growing subscriber demand for linear streaming and Internet on-demand solutions, allowing us to strengthen our regional leadership position.”
“Our clients are the most important, and we want them to enjoy the latest in innovation and technology. Our Claro tv+ is the evolution of the experience and entertainment so thatColombians can enjoy it all in one place.”
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FactsheetOpenTV Video Platform Factsheet
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OpenTV Video Platform Factsheet (Espanõl)
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OpenTV Video Platform Factsheet (Portuguêse)
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Case StudiesClaro Colombia Launches A New Aggregated Digital Entertainment Service With Claro Box TV (English)
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Case StudiesHISPASAT Peru Launches OTT Video Streaming Solution
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Case StudiesStarHub Launches Single Aggregated Offering with StarHub TV+
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