OTT Summit 2024

The growth of social media and user generated platforms has disrupted the video advertising ecosystem. But there is a huge difference in the viewing experience and audience engagement offered by platforms that are primarily driven by user generated content and publishers who carefully curate and invest millions in content for viewers.

The advances in ad tech and the increasing prevalence of Connected TVs today also enable far greater addressability and much richer data and insights, with the possibility of TV evolving into a full funnel marketing medium becoming a reality in the not-too-distant future. With premium video advertising, whether on OTT, linear pay TV, FAST or FTA broadcast, now presenting significant new revenue opportunities, this year’s OTT Summit focuses on Advertising First.

And in this era of social media and UGC dominance in digital advertising, we believe it is important to continually advocate the benefits that only exist in a premium video environment. AVIA is focused on bringing the industry together to create this narrative and help craft a more sustainable future for everyone.