If IBC 2024 was a show with “pace and purpose,” IBC 2025 brought clarity. From the first visitor to the last meeting, conversations on our stand kept circling back to a central idea. Outcomes matter. Our four themes drilled down on this point and focussed on helping service providers drive business value and ROI:
- Detect, Disrupt and Deter Piracy.
- Innovate, Engage and Monetize.
- Create Value, Drive Growth and Build Loyalty.
- Secure By Design, From Chip To Cloud.
Two at-show awards and a clear vote of confidence
The conversations and discussions on our stand this year were energizing, and so was the industry recognition. OpenTV® ENTera earned TV Tech’s Best of IBC Award and was ‘Highly Commended’ at the CSI Magazine Awards in the Best Data & Analytics solution category, both of which complemented the previously won Streaming Media European Innovation Awards Streaming Innovation of the Year. A hat trick like that only happens when a product connects real needs to real results.
Detect, Disrupt and Deter Piracy
With piracy surging and cyber threats evolving rapidly, our teams were kept busy sharing the latest NAGRAVISION innovations in the fight against streaming piracy. Backed by three decades of anti-piracy experience, we showcased our holistic approach focused on achieving business goals such as re-converting users from piracy sites, targeting content theft and illegal restreaming. Our demonstrations focussed on how we can amass the necessary levels of insight, harnessing them to detect, disrupt and deter piracy. One standout demonstration gave attendees a highly visual look at how piracy restreaming works, and how it can be disrupted to degrade the pirate viewer experience.
The appetite for understanding how to use streaming security to realize business goals was strengthened further by the depth of the NAGRAVISION portfolio in this area. It brings global piracy monitoring, intelligence led analytics, and decisive disruption together, with capabilities that include IP and domain blocking, subscription deactivation, device blacklisting, multi DRM, and NAGRA NexGuard forensic watermarking for traceability across the content lifecycle. The aim is simple. Turn visibility into value by mapping what is happening, quantifying revenue at risk, and enabling rapid countermeasures when it matters most.
The market was clear: the value of premium content investments needs to secured to protect exclusivity and sustain their value. Spanning pre-release workflows, live events, distribution partners, and consumer devices, the NAGRA Streaming Security solution delivers a truly end-to-end framework. Our teams brought that framework to life in Amsterdam, and the strong response confirmed that the industry is ready for coordinated, holistic streaming security that focuses on delivering tangible business outcomes.
Innovate, Engage and Monetize with OpenTV ENTera
Across countless operator discussions, OpenTV ENTera resonated because it solves the problems people are wrestling with right now. OpenTV ENTera unifies premium content and digital services into a single experience with AI powered personalization, fast navigation, and a curated partner ecosystem that removes integration challenges and accelerates time to value.
Visitors leaned in on three things in particular. First, the exclusive, integrated partner ecosystem that includes leading organizations such as Bango, XroadMedia, and 3SS. This combination brings multi service bundling, personalization and a dynamic, high performance UX to every screen. Second, AI-powered personalization that blends editorial rails with recommendations, pushing the right content to the top while supporting targeted offers and advertising. Third, a joint roadmap that aligns front end and back-end delivery to business outcomes, not just feature lists.
OpenTV ENTera’s proven track record was also a focus. Deployments with tier one operators in Latin America and EMEA have shown growth in TVOD, lower churn, and a lift in Net Promoter Score, supported by apps across all key device types. When the experience is fast, simple, and personal, customers notice.
Create Value, Drive Growth and Build Loyalty with NAGRA Scout and NAGRA Insight
While our streaming security focussed on protecting the video across broadband networks, our NAGRA Scout showcase focused on protecting broadband network connectivity. As Telcos look to expand their offerings and meet consumer demand for secure hyper-connectivity, NAGRA Scout delivers consumer cybersecurity designed specifically for operators and their subscribers. It protects families and small businesses, while equipping operators with analytics to improve service quality and unlock growth. The solution includes NAGRA Scout Shield, which provides foundation protection for connected environments, and Defense, which offers enhanced protection along with AI-powered troubleshooting. NAGRA Scout Synthesis turns aggregated and anonymized data into actionable insights for optimization and new revenue opportunities.
Alongside NAGRA Scout, NAGRA Insight drew interest for its focus on loyalty and value creation. Using AI-powered digital twins, Insight helps optimize subscriber revenue, suggest relevant offers, and drive strategic pricing in a way that builds durable relationships, giving commercial teams a new lens on growth.
Secure By Design, From Chip to Cloud with Kudelski Labs
Our Secure Your Future, Secure Your Vision theme connected the dots from devices to applications to cloud services. Kudelski Labs, the innovation arm of the Kudelski Group, made its IBC debut, bringing decades of core digital security expertise to frontier challenges such as Edge AI and Quantum. The Kudelski Labs mission is to secure future devices and accelerate emerging technologies through applied research, engineering, and partnerships. That mindset and capability are fundamental to how their solutions design and deliver protection across the entire chain.
Four Themes, One Focus: To Drive Business Value and ROI
Across engagement, security, growth, and device security, the through line at IBC 2025 was clarity of value. Whether we were quantifying revenue at risk from piracy, showing how a unified entertainment experience raises satisfaction and retention, or demonstrating how AI driven troubleshooting can reduce support load, each conversation quickly moved to impact. The awards provided industry recognition, yet the best feedback came in the form of fast follow ups and concrete next steps.
Thanks again to everyone who stopped by, asked tough questions, and engaged with the NAGRAVISION showcase. IBC 2025 showed what happens when innovation meets measurable outcomes. We are excited to keep the conversation going, to redefine engagement, protect connectivity, secure valuable investments and help power what comes next.
If you missed IBC and want to catch-up on the latest NAGRAVISION solutions, contact us and one of our regional experts will be in touch!
