In our latest blog, we explain how Wi-Fi 7 rollouts can drive consumer loyalty with value-add services such as consumer cybersecurity. We also explore how this can deliver a win-win experience for operators and consumers alike.
Wi-Fi 7 isn’t just another upgrade—it’s a game-changer for connectivity. Promising lightning-fast speeds, ultra-low latency, and enhanced reliability, this next-generation standard is poised to transform how consumers experience the internet. But speed alone isn’t enough. Today’s connected households demand security, simplicity, and peace of mind. That’s where operators have a unique opportunity: to pair Wi-Fi 7 with value-added services that go beyond performance to deliver value and trust.
A Greenfield Opportunity
The arrival of Wi-Fi 7 marks a pivotal moment for operators. Promising faster speeds, ultra-low latency and other enhanced capabilities, this next-generation standard is set to transform connectivity for consumers and small businesses alike. But while the headlines may focus on performance, the real question we need to ask ourselves is: will speed alone convince consumers to upgrade to Wi-Fi 7 or will they expect more by switching? Arguably, that’s where the real value of Wi-Fi 7 lies – it’s not just a technical upgrade, it’s an opportunity to deliver a richer, more secure and more connected consumer experience.
As Wi-Fi 7 rollouts require new gateways and infrastructure, they create a rare chance for operators to introduce additional value-add services alongside a hardware upgrade. While consumers might not grasp the technical details associated with a migration from Wi-Fi 6 to Wi-Fi 7, they do care about the security, reliability and peace of mind they get from their service provider. Bundling value-add services such as NAGRA Scout with these new hardware deployments, not only transforms a simple hardware refresh into a compelling proposition but brings consumer cybersecurity into connected homes – a proposition that resonates with today’s hyper-connected households.
NAGRA Scout: More than Cybersecurity
At its core, NAGRA Scout is an intuitive consumer cybersecurity solution designed to protect the multitude of connected devices available today. With the average U.S. household already managing over 20 connected devices[1] and the global connected devices footprint expected to soar to nearly 40 billion devices by 2030[2]; the level of complexity and security risk are also set to increase dramatically. This is further highlighted by research from[3] that shows consumer concern about device security and privacy increased by 10 percentage points between 2022 and 2023. Empowering consumers to manage their digital lives effortlessly with solutions such as NAGRA Scout, creates opportunities for internet service providers to differentiate their proposition, reduce support costs, and build long-term subscriber loyalty.
Add Value to Your Wi-Fi 7 Rollout
The internet service provider (ISP) industry is highly competitive with a very active switching market where savvy consumers continually move to secure the highest speed at the lowest price. With this applying to one in five consumers and new customer acquisition costing in the region of 6 to 7 times the cost of retention, speed is no longer enough to retain consumers beyond the initial contract period. By integrating NAGRA Scout into Wi-Fi 7 gateways, ISPs can unlock new retention value by:
- Delivering peace of mind and protect consumers from phishing, malware and scams
- Enabling self-care with AI-powered troubleshooting reduces call center traffic and operational overheads
- Enhancing engagement by offering parental controls, on-the-go protection and intuitive device management
- Achieving regulatory compliance and align with frameworks such as the Cyber Resilience Act (CRA) ensuring robust security across networks and devices.
A New Monetization Opportunity
Beyond consumer benefits, NAGRA Scout helps operators monetize the Wi-Fi 7 upgrade cycle. Through NAGRA Scout Synthesis, operators can gain detailed insight into device behavior and network health. This can be used to create targeted campaigns alongside proactive anomaly detection to maintain service quality. Additional insight can also inform product development and ongoing marketing strategies.
Already deployed with Airties’ leading Smart Wi-Fi platform, NAGRA Scout can be deployed without hardware dependencies. This flexibility alone allows operators to roll out NAGRA Scout across existing networks while embedding it into next-generation gateways that support Wi-Fi 7.
Delivering on the Consumer Promise
Many consumers don’t understand the complexities of today’s connected ecosystems – and they shouldn’t have to. What matters most is knowing they are protected and that their peace of mind has real value. With NAGRA Scout’s scam detector, they can validate suspicious activity easily, without jargon or stress – a digital safety advisor in their pocket, included with their monthly broadband subscription, quietly doing the cybersecurity heavy lifting, so they don’t have to.
Operators that succeed won’t just deliver speed, they’ll deliver trust. They’ll turn everyday connectivity into meaningful value and create safer, smarter and more intuitive experiences for their consumers, which in turn drives retention and increases ARPU.
From Speed to Security and Beyond
Wi-Fi 7 is the industry’s chance to redefine the connected experience. With NAGRA Scout bundled as part of a new connectivity proposition, operators can move beyond the race for speed to deliver trust, security, and added value to consumers, while getting actionable insights that drive loyalty and growth. Available to integrate with existing new and existing home gateways, NAGRA Scout is available in the following options:
- NAGRA Scout Shield is the foundational protection for all connected devices
- NAGRA Scout Defense delivers advanced security with AI-driven troubleshooting and real-time threat detection
- NAGRA Scout Synthesis provides actionable insights for operators, leveraging anonymized data to optimize network performance and unlock new revenue streams.
Wi-Fi 7 is more than speed—it’s about delivering meaningful value. With NAGRA Scout integrated into your connectivity proposition, you can be positioned for success with a proposition that offers security, trust, and peace of mind alongside next-generation performance. Ready to see it in action? Experience a demonstration at CES 2026 or engage with one of our regional experts, please visit our website or contact us.
[1] https://www.consumeraffairs.com/homeowners/average-number-of-smart-devices-in-a-home.html
[2] https://iot-analytics.com/number-connected-iot-devices/
[3] https://www.consumeraffairs.com/homeowners/average-number-of-smart-devices-in-a-home.html
